Comcast to Welcome 2 Black Owned Networks in 2019.November 29, 2018
Comcast Corp is starting to expand many things. Their expansion comes from the apparent decline in viewers and users of cable TV. The decline that came from the apparent growth of streaming services like Netflix, Hulu and more. It seems though with the somewhat drastic decline in Netflix recent from a bad business move, Comcast Corporation is trying to use this window to cease back some viewers.
It has been revealed that Comcast has come to an agreement with two allegedly African American majority owned independent networks to distribute their channels on Comcast Cable starting January 2019.
The corporation has announced that after going through the process of evaluating dozens of proposals, it has decided to go with AFRO and CLEO TV to provide quality entertainment that highlights and features RV and movie content aimed at the Black communities.
“The offerings from both AFRO and CLEO TV serve as an excellent complement to the growing catalog of programming choices we offer about global black communities,” Keesha Boyd, Executive Director, Multicultural Products at Comcast Cable, said. “We remain committed to delivering a wide array of programming by partnering with independent networks, such as the two we’re announcing today, to better serve our increasingly diverse customer base.”
AFRO, is Afrotainment's 24-hour polyculture black network that mainly broadcasts top-rated Nollywood and black movies, sitcoms, music, talk issues, late night comedy shows and more. CLEO TV is targeting Millennial and Gen X women of color. That will include short-form and long-form content focusing on travel, home design, cooking, and talk shows as well as movies, douc-series, sitcoms and much more. Below is a synopsis on both.
“We are excited to bring AFRO’s live content and growing on demand catalog of more than 300 hours of original programming to millions of Xfinity customers. Comcast’s selection of AFRO, which is a recognition of the rich diversity in black content and culture, solidifies our position as a leader in polyculture black home entertainment in North America,” Yves Bollanga, Founder and CEO of Afrotainment, said.
“CLEO TV will offer quality content that defies negative and cultural stereotypes of today’s modern women.” General Manager of TV One, Michelle Rice made this statement about CLEO TV: “We’re at a pivotal moment in history where women are making a huge impact in our society and culture, especially women of color. “CLEO TV will offer a diverse mix of lifestyle and entertainment content through the unique lens of Millennial and young Gen-X women of color, an audience segment that is currently underserved. CLEO TV will leverage the comprehensive media platform of our parent company Urban One, Inc. which includes digital, television and radio divisions that will each play an integral role in bringing this new network to the marketplace. We are grateful to Comcast for the tremendous opportunity to elevate new voices in our industry.”
AFRO TV and CLEO TV will become part of other allegedly majority black owned television (programming) companies like ASPire (2012) and REVOLT (2013). It must be noted that BET is not black owned and also other media publication like Ebony, The Root, Grapevine are not owned by black people either anymore. Many black people expressed not really being into television companies because they are representing them wrong and or don't promote anything they really stand for. Many stated that the media always portray them either as all are homosexual, thugs, animals, ignorant, don't like each other, unstable, colorist, stereotypical and always into interracial relationships that more so promote black women with white and other men.
Still, if AFRO and CLEO TV do the opposite of what is being done than they will have a great fans base?
CLEO TV and AFRO is set to be available on Xfinity TV.
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